About the Event:

Building upon the success of the past two year’s meeting programs designed to meet the needs of sales training and development professionals,
the 3rd Annual European Medical Device and Diagnostic Sales Training and Development Meeting will uncover key strategies for designing, developing
​​​​​​​and executing highly effective and engaging training programs for sales reps and how to speak the language of the decision makers by improving negotiation techniques. Through practical case studies, interactive sessions and discussions, attendees will gain insights on how to leverage on technology and blended learning approach, to further enhance training methods, ensure retention and effectively measure the success of the training programs to ensure ROI.

This highly engaging two-day meeting will also address key challenges like developing training programs for long-term sales reps, bridging generational gaps, language barriers and cultural differences. Through the modelling of best practices and innovative techniques in training delivery, attendees will have an opportunity to expand their expertise discovering new approaches for delivering powerful, impactful and engaging courses to sales reps.

This meeting is held parallel to the '2018 European Medical Device and Diagnostic Clinical Training and Education Meeting’. Attendees will have complete access to both the meetings and can maximize their meeting experience by selecting sessions that interest them the most.


The Key Highlights of the meeting are:

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  • Multi-track sessions dedicated to Sales Training and Clinical Training - Attendees will have an opportunity to participate in both tracks and choose sessions that interest them the most
  • Learn from industry experts about the best strategies to execute highly effective training programs in an evolved value-based healthcare environment
  • Gain insights on how to leverage on technology and blended learning to create engaging and impactful training programs
  • Assessing the impact of the new MDR and IVDR on training processes to ensure compliance
  • Devising successful training strategies to maximize effectiveness and ensure learner retention
  • Exploring smart solutions when working with limited budget and resources for the delivery of highly effective training programs
  • Assessing ROI: Implementing strategies to support future investments by selecting the right metrics while evaluating the success of training programs
  • Opportunity to learn and network with the best minds in the European Medical Device and Diagnostic industry




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Key Speakers:
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  • Dr Christian Popp, Director Sales Training MITG EMEA, MEDTRONIC
  • Salome Snyders, Director Education and Marketing Enablement, PHILIPS IGT
  • Pascale Leiser, Director of Sales Effectiveness, Europe, BECTON DICKINSON
  • Carl Williams, Head of Operational Excellence Global Retail, WIDEX
  • Anna Farré, Global CommEx Competency Management Director, ALCON
  • Stephen Jones, Head of EMEA and International, Sales Training, Urology and Pelvic Health, BOSTON SCIENTIFIC
  • Jens Bettin, Lead Trainer and Team Manager, ERBE ELEKTROMEDIZIN GMBH
  • Paulina Neelen-Rath, Director Sales Excellence and Organizational Capability Development, PHILIPS HEALTHCARE
  • Hughes Wielemans, Director, Sales and Business Development, Europe, ALESI SURGICAL
  • Paolo Vincenti, Sales Director Reconstructive – Italy, ZIMMER BIOMET
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And many more.

Who should attend:

Individuals responsible for sales training and sales force effectiveness within the medical device and diagnostic companies will find this meeting prominently interesting and pertinent. Professionals with the following job titles will find this program of the greatest value and relevance:

  • Sales Training and Development
  • Sales Force Effectiveness
  • Sales Education and Professional Development
  • Sales Force Competency Development
  • Sales Leadership
  • Commercial Excellence


Partners: