The future of medical devices is highly influenced by the ever-changing market dynamics and other factors such as innovation, growth of emerging markets, advent of new business models, evolving healthcare delivery models and technology. It is also affected by changing regulatory requirements and compliance standards. Forward thinking medical device manufacturers must invest heavily in identifying upcoming local and global trends to translate into future products, helping them gain maximum competitive advantage.
As a result, the role of product management professionals has become more important than ever as the medtech industry aggressively pursues product innovation and excellence in a value-based healthcare market. They must seamlessly execute each step in the device lifecycle, including strategic methods used to gather market intelligence, driving innovation through KOL’s, implementation of lean product management systems, preparing for product launches, aligning upstream and downstream activities, ensuring regulatory compliance to improve speed to market and product discontinuation.
The 3rd Annual European Medical Device and Diagnostic Strategic Product Management Meeting will bring together product management professionals from across the medtech industry. It will provide executives with an unrivalled opportunity to network, exchange ideas and discuss solutions to the many challenges in the evolving healthcare market. Through highly interactive sessions, case studies, round table discussions and Q&A sessions, the meeting will address ongoing concerns in the product lifecycle and highlight practical, strategic measures to secure continued product success.