The future of medical devices is highly influenced by the ever-changing market dynamics and other factors such as innovation, growth of emerging markets, advent of new business models, evolving healthcare delivery models, technology and evolving regulatory requirements and compliance standards. Forward thinking medical device manufacturers are heavily investing in identifying upcoming local and global trends to translate into future products and the help them to gain maximum competitive advantage.
As a result, the role of the product manager has become more important than ever, as medical device companies aggressively pursue product innovation and excellence in a value-based healthcare market. Product managers must seamlessly execute each step in the device lifecycle, right from strategic methods used to gather market intelligence, driving innovation through KOL’s, implementation of lean product management systems, preparing for product launches, aligning of upstream and downstream activities up to ensuring regulatory compliance to improve speed to market and finally into product discontinuation.
The 3rd Annual European Medical Device and Diagnostic Strategic Product Development and Management Meeting will bring together product management professionals from across the medical device industry, providing executives with an unrivalled opportunity to network, exchange ideas and discuss solutions to the many challenges in the evolving healthcare market. Through highly interactive sessions, case studies and group discussions, the meeting will address ongoing concerns in the product lifecycle and highlight practical, strategic measures to secure continued product success.