Executing best - in-class product life cycle management in value-based healthcare environment through strategic gathering and utilization of competitive intelligence data to improve speed to market, aligning upstream and downstream activities, understanding regulatory changes and analyzing VOC to identify evolving market and pricing trends

About the Event:

The future of medical devices is highly influenced by the ever-changing market dynamics and other factors such as innovation, growth of emerging markets, advent of new business models, evolving healthcare delivery models, technology and evolving regulatory requirements and compliance standards. Forward thinking medical device manufacturers are heavily investing in identifying upcoming local and global trends to translate into future products and the help them to gain maximum competitive advantage.

As a result, the role of the product manager has become more important than ever, as medical device companies aggressively pursue product innovation and excellence in a value-based healthcare market. Product managers must seamlessly execute each step in the device lifecycle, right from strategic methods used to gather market intelligence, driving innovation through KOL’s, implementation of lean product management systems, preparing for product launches, aligning of upstream and downstream activities up to ensuring regulatory compliance to improve speed to market and finally into product discontinuation.

The 3rd Annual European Medical Device and Diagnostic Strategic Product Development and Management Meeting will bring together product management professionals from across the medical device industry, providing executives with an unrivalled opportunity to network, exchange ideas and discuss solutions to the many challenges in the evolving healthcare market. Through highly interactive sessions, case studies and group discussions, the meeting will address ongoing concerns in the product lifecycle and highlight practical, strategic measures to secure continued product success.

The Key Highlights of the meeting are:

  • Addressing and understanding the impact of new EU MDR, IVDR and GDPR on product management processes
  • Gain insights how on digital transformation can help in advancing product portfolio and driving innovation
  • Successfully aligning upstream and downstream activities to improve product management process
  • Learn how to innovate product throughout the lifecycle by utilizing on VOC
  • Strategy to enter emerging market and continuously evolve product portfolio
  • Improve productivity by implementing lean product development process
  • Developing a successful medical device marketing strategy to create and drive brand loyalty
  • Learn how evolving market and technology trends have redefined the role of product manager

.Key Speakers:
  • Clarisa Mogollón,Vice President - Global Marketing & Sales, STILLE AB
  • Prof. Volker Biehl, Professor of Medical Technology,UNIVERSITY OF PFORZHEIM
  • Uwe Deckert, Director - Marketing and Product Management, WISSNER-BOSSERHOFF
  • Florian Hein, Marketing Director, Ultrasound Europe, GE HEALTHCARE
  • Dana Nacheva, Director Marketing EMEA Expansion, ALIGN TECHNOLOGY
And many more……..

Who should attend:

The meeting is designed for professionals from the medical and diagnostic device Industry whose responsibilities include;
  • Product Development
  • Product Management
  • Product Portfolio Management
  • Product Lifecycle Management
  • Product Marketing
  • Chief Technology Officer