Executing best-in-class product lifecycle management in a value-based healthcare environment through strategic gathering and use of competitive intelligence data to improve speed to market, aligning upstream and downstream activities, understanding regulatory changes and analyzing voice of the customer to identify evolving market and pricing trends

About the Event:

The future of medical devices is highly influenced by the ever-changing market dynamics and other factors such as innovation, growth of emerging markets, advent of new business models, evolving healthcare delivery models and technology. It is also affected by changing regulatory requirements and compliance standards. Forward thinking medical device manufacturers must invest heavily in identifying upcoming local and global trends to translate into future products, helping them gain maximum competitive advantage.

As a result, the role of product management professionals has become more important than ever as the medtech industry aggressively pursues product innovation and excellence in a value-based healthcare market. They must seamlessly execute each step in the device lifecycle, including strategic methods used to gather market intelligence, driving innovation through KOL’s, implementation of lean product management systems, preparing for product launches, aligning upstream and downstream activities, ensuring regulatory compliance to improve speed to market and product discontinuation.

The 3rd Annual European Medical Device and Diagnostic Strategic Product Management Meeting will bring together product management professionals from across the medtech industry. It will provide executives with an unrivalled opportunity to network, exchange ideas and discuss solutions to the many challenges in the evolving healthcare market. Through highly interactive sessions, case studies, round table discussions and Q&A sessions, the meeting will address ongoing concerns in the product lifecycle and highlight practical, strategic measures to secure continued product success.

The Key Highlights of the meeting are:

  • Addressing and understanding the impact of new EU MDR, IVDR and GDPR on product management process
  • Gain insights into how digital transformation can help in advancing product portfolios and driving innovation
  • Ways to successfully align upstream and downstream activities to improve product management process
  • Learn how to innovate throughout the product lifecycle by using VOC
  • How to develop a successful medical device marketing strategy to create and drive brand loyalty
  • Learn how evolving market and technology trends have redefined the role of product management professionals

And many more…….

.Key Speakers:
  • Dr. Max D Singh, Global Director - Orthopedic Focus Team,TÜV SÜD PRODUCT SERVICE GMBH
  • Juhamatti Malm, Director, Product Portfolio and Business Development, PLANMED OY
  • Natalie Taylor, Director - Marketing and Business Development, BERLIN HEART
  • Clarisa Mogollón, Vice President - Global Marketing & Sales Excl. NA, STILLE AB
  • Uwe Deckert, Director - Marketing and Product Management, WISSNER-BOSSERHOFF
  • Maria J Castellanos, Marketing Manager Coronary Emerging Markets, ABBOTT VASCULAR
  • Peter Phillips, Chief Technology Officer, LOMBARD MEDICAL TECHNOLOGIES PLC
  • Dana Nacheva, Director - Marketing, EMEA Expansion, ALIGN TECHNOLOGY
  • Dr. Jody Saglia, CTO & Innovation, MOVENDO TECHNOLOGY
  • Jens Leveringhaus, Former Executive Vice President - Head of Product Value Management, FRESENIUS MEDICAL CARE
  • Prof. Volker Biehl, Professor For Medical Devices, Quality Management And Regulatory Affairs, PFORZHEIM UNIVERSITY
  • Frank Bomers, Former Head of Strategic Marketing Unit | Activity and Sports Medicine, OTTOBOCK SE & CO. KDA
  • Ann Van Mele, Sales Manager Medical Programs, VERHAERT NEW PRODUCTS & SERVICES

And many more……..

Who should attend:

The meeting is designed for professionals from the medical and diagnostic device Industry whose responsibilities include;
  • Product Development
  • Product Management
  • Product Portfolio Management
  • Product Lifecycle Management
  • Product Marketing
  • Chief Technology Officer
  • Product Innovation
  • Product Head