Successful market access & continuance remains one of the pharma industry’s greatest challenges. With the increasing cost of providing healthcare, the pharmaceutical industry needs to ensure that the value of new products is clearly explained in terms that are relevant to the patient, prescriber and other healthcare stakeholders involved in distributed decision-making. A focus on actively learning about changes in stakeholders' needs has now become a crucial part of the product management through the product lifecycle. As product management affects and is affected by a broad range of other disciplines across the organization, product management training should also include learning tangential disciplines and skills that improves a product manager’s ability to deliver successful products to the pharmaceutical market.
After successfully delivering the 1st edition of Annual European Pharma Product Management Excellence Conference, TT Group is back with its 2nd edition to aid product managers with new skills, knowledge and techniques to position and deliver success of the brands. Since product managers receive the majority of their training on the job, TT Group Worldwide presents the most exclusive platform to provide the most essential trainings by pharma’s leading product development specialists to product managers in the areas like effective strategy development, portfolio management, analytical skills including sales forecasting, getting regulatory compliant, along with advanced soft skills like communication, negotiation, entrepreneurship, motivation etc.